The much anticipated opening of Stio is upon us. The community has been anxiously awaiting the opening of Stio’s flagship store in Jackson, WY. Steve Sullivan, founder/CEO, is once again gracing the clothing community with his vision and design. Steve was one of the innovators and founding fathers of Cloudveil, which took the the outdoor clothing industry by storm in the late 90’s. The store is located just off of the town square on Cache St.

Their website states: “Based in Jackson Hole, Wyoming, Stio was founded to inspire connection with the outdoors through beautiful, functional products. Stio is apparel you can live in & dash; in both the epic and quieter moments of outdoor life.”

Stio Opens it doors October 3, 2012

Opening day looked like locals and tourists alike were delighted with the new line. Through the innovative use of materials and design, Stio looks to make an impact. The Hole Concierge wishes Stio luck in this new endeavor. The line looks sweet, the fabrics seem durable and quite comfortable.